
Home Selling Tips
How to Sell a Home in Florida: 10 Simple Steps
June 22, 2026 · 8 min read · By Pure Equity Realty
A 10-step guide for South Florida homeowners covering equity, pricing, Florida-specific disclosures, documentary stamp tax, and closing day.
If you want to sell my house south florida, the process is straightforward once you know each step. Florida has a few rules that differ from other states, including mandatory seller disclosures, a documentary stamp tax on the deed, and a tradition where the seller typically pays for the buyer's title insurance policy. This guide walks you through all ten steps from sizing up your equity to handing over the keys.
Step 1: understand your equity position
Before you list, you need to know what you will walk away with. Start with a quick home value estimate to get a ballpark figure, then run the numbers on your mortgage payoff amount. The gap between those two figures is your gross equity.
From gross equity you will subtract selling costs: agent commissions (typically 5-6% of sale price in South Florida), title-related fees, documentary stamp tax ($0.70 per $100 of sale price on the deed, or $0.60 per $100 in Miami-Dade), and any repairs. The home sale calculator can show you a realistic net proceeds figure before you commit to anything.
South Florida values have climbed sharply since 2020. Many homeowners in Palm Beach, Broward, and Miami-Dade counties are sitting on more equity than they realize, which means the numbers often look better than expected.
Step 2: choose your sale method
You have three main paths: list with a real estate agent, sell to a cash buyer, or list yourself (FSBO). Each has real trade-offs.
Listing with an agent
A licensed agent handles pricing, marketing, showings, negotiations, and closing coordination. In a competitive South Florida market, a well-priced listing with professional photos typically attracts multiple offers. The cost is the commission, usually split between buyer and seller agents at roughly 2.5-3% each.
Selling to a cash buyer
If speed matters more than top dollar, a cash buyer can close in as little as 7-14 days with no repairs, no showings, and no financing contingencies. This route works well for inherited properties, homes that need significant work, or sellers facing a time crunch. See our guide to Florida cash home buyers for more detail on how offers are structured.
FSBO
Selling without an agent saves the listing-side commission but costs you time, marketing reach, and negotiation expertise. In a fast market, FSBO sellers often leave money on the table or price too high and sit unsold. Most South Florida sellers find the agent commission pays for itself.
Ready to sell your South Florida home? Pure Equity Realty lists homes across Palm Beach, Broward, Miami-Dade, and six additional counties. We handle pricing strategy, professional marketing, and every step of the closing process so you can focus on your next move.
Step 3: price your home with a CMA
A comparative market analysis (CMA) is a data-driven look at what comparable homes have sold for in your neighborhood over the past 90-180 days. Your agent pulls closed sales, active listings, and pending contracts to arrive at a suggested list price range.
Pricing is the single most important decision you make. Overprice by even 5-8% and you risk sitting on market while buyers assume something is wrong. Underprice and you leave real money behind. The right price generates immediate interest and, in a healthy South Florida market, often produces multiple competing offers within the first two weeks.
Zillow estimates and county appraisals are not substitutes for a CMA. County assessed values often lag the actual market by 12-18 months. Use them as a starting reference, not a final answer.
Step 4: prepare and stage the home
Buyers in South Florida are making large financial decisions, and first impressions set the tone. You do not need a full renovation to compete, but a few targeted improvements go a long way.
- Deep clean every room, including appliances and grout lines
- Repaint walls in neutral tones if current colors are bold or dated
- Repair obvious defects: leaky faucets, broken hardware, cracked switch plates
- Declutter aggressively, especially closets and garages, which buyers always open
- Address landscaping, since curb appeal in Florida is year-round, not seasonal
Professional staging, even just a consult, consistently reduces days on market. Staged homes in the $400,000-$700,000 price band typically sell faster and closer to list price than unstaged comparables. If full staging feels expensive, at minimum remove excess furniture to make rooms feel larger.
Step 5: professional photos and the MLS listing
More than 95% of buyers begin their search online, which means your photos are your listing. Hire a professional real estate photographer, not a friend with a nice phone. Expect to pay $150-$350 for a standard shoot in South Florida. Drone shots are worth adding for waterfront properties, corner lots, or homes with meaningful outdoor space.
Your agent writes the MLS description, sets the list price, and uploads the listing to Bright MLS or Southeast Florida MLS, depending on the county. From there it syncs automatically to Zillow, Realtor.com, Redfin, and every major home search portal. The listing goes live, and the clock starts.
Step 6: manage showings and open houses
Once listed, you need to be flexible about access. Buyers in South Florida often work with tight schedules, and a showing request at 6 PM on a Thursday is normal. Restricting access to certain hours or days reduces the number of offers you receive.
A lockbox on the door allows buyer's agents to show with short notice. Your agent schedules everything through a showing service and follows up with feedback after each visit. Open houses work well for high-traffic price points (roughly $300,000-$600,000 in most South Florida markets) but are less effective for luxury or rural properties.
While showings are active, leave the home whenever possible. Buyers talk more freely, linger longer, and form better impressions when the seller is not present.
Step 7: review and compare offers
When offers come in, your agent presents each one in a side-by-side comparison. Price matters, but it is not the only variable. Look at:
- Financing type: cash closes faster and with fewer contingencies than a financed offer
- Inspection contingency: buyers can walk during the inspection period if something comes up
- Appraisal contingency: protects the buyer if the home appraises below the purchase price
- Closing date: does it align with your move-out timeline?
- Earnest money deposit: a larger deposit signals a serious buyer
- As-is vs. with repairs: Florida contracts often include an "as-is" addendum, which still allows the buyer to inspect but signals they accept the property's condition
A cash offer at $20,000 below list may net more than a financed offer at list price once you factor in appraisal risk, repair requests, and carrying costs if the financed deal falls through.
Step 8: negotiate effectively
Negotiation does not stop at the purchase price. After the inspection, buyers often submit a repair request or ask for a price reduction to account for items found. Your agent helps you decide what to fix, what to credit, and what to decline.
In Florida, most residential transactions use the FAR/BAR "As Is" contract or the standard FAR/BAR contract. Under the As Is version, the buyer retains the right to inspect and cancel within the inspection period, but the seller is not obligated to make repairs. Under the standard contract, repairs are negotiated within a defined cost cap.
Appraisal gaps are another negotiating point. If the home appraises low, the buyer may ask you to reduce the price. You can negotiate a split, hold firm, or let the buyer make up the difference in cash. Your strategy depends on how many other interested buyers remain in the picture.
Step 9: Florida-specific title and closing process
Florida is a title insurance state, and the closing process has a few local quirks worth knowing before you sign anything.
Who pays for title insurance in Florida?
In most Florida counties, the seller pays for the buyer's owner's title insurance policy. This is the opposite of some other states, and it catches sellers off guard. In Miami-Dade and Broward counties, the custom flips: the buyer pays. Always confirm local custom with your agent early in the process so you can budget correctly. Owner's title insurance typically runs 0.5-1.0% of the purchase price.
Mandatory seller disclosures
Florida law requires sellers to disclose all known material defects that would not be obvious to a buyer during a reasonable inspection. This includes roof condition, water intrusion history, presence of mold, prior insurance claims, HOA disputes, and any other issue that could affect the property's value or the buyer's decision. Failing to disclose is not just a contract risk, it is a legal one. Your agent provides a standard disclosure form; be thorough and honest.
Documentary stamp tax
The seller pays documentary stamp tax on the deed at closing. The rate is $0.70 per $100 of sale price statewide, except Miami-Dade County where the rate is $0.60 per $100 (plus a surtax on non-homestead property). On a $500,000 sale outside Miami-Dade, that is $3,500. Factor this into your net proceeds calculation early.
The closing costs calculator
Use this tool to model your expected costs before signing a contract. Typical seller closing costs in South Florida, excluding commission, run 1.5-3% of the sale price when you include title fees, doc stamps, prorated taxes, and any outstanding HOA assessments.
Step 10: closing day
Florida closings typically happen at a title company or real estate attorney's office. In most cases, the seller does not need to be physically present; you can sign documents in advance or via a mobile notary if you have already relocated.
Before closing, do a final walkthrough of all agreed-upon repairs with your agent to confirm completion. At closing, the title company collects funds from the buyer, pays off your mortgage, deducts all agreed fees and taxes, and wires or writes you a check for the net proceeds.
Once the deed records with the county, the sale is complete. In South Florida, recording typically happens the same day as closing or the following morning. You receive your net proceeds within 24-48 hours of recording in most cases.
If you still own the property after closing, arrange for utility transfers and mail forwarding immediately. HOA transition paperwork, if applicable, is handled by the title company but you may need to coordinate a key handoff or gate access directly with the buyer.
Frequently asked questions
How long does it take to sell a house in South Florida?
Median days on market in South Florida currently runs 30-60 days from list to contract, depending on price point and county. Add 30-45 days for closing. Total timeline from listing to proceeds in hand is typically 60-90 days for a standard financed sale. Cash sales can close in as few as 10-14 days.
Do I have to make repairs before selling in Florida?
No, Florida law does not require you to repair anything before selling. Most sellers list "as is," meaning they will not make repairs after the inspection. The buyer can still inspect and cancel within the inspection period, but you are not obligated to fix anything. For properties with major issues, pricing accordingly and disclosing fully is the cleaner path.
What is the documentary stamp tax in Florida?
The documentary stamp tax is a state transfer tax paid by the seller at closing. The rate is $0.70 per $100 of the sale price in all Florida counties except Miami-Dade, where it is $0.60 per $100 plus a surtax on non-homestead properties. On a $400,000 sale, the tax is $2,800 outside Miami-Dade.
Can I sell my house fast in South Florida without an agent?
Yes. Cash buyers and iBuyers operate throughout South Florida and will purchase homes directly, usually within a week. You trade a lower sale price for speed and certainty. If that trade-off works for your situation, see our sell my house fast Florida page for how the process works and what to expect from an offer.
What are typical closing costs for a seller in Florida?
Beyond agent commissions, typical seller closing costs in Florida include: documentary stamp tax (0.7% of sale price), owner's title insurance (0.5-1.0%, where seller-paid by local custom), title search and settlement fees ($300-$600), prorated property taxes, and any outstanding HOA balances. Total non-commission closing costs generally land between 1.5% and 3% of the sale price.
Does the seller pay for title insurance in Florida?
In most Florida counties, yes: the seller pays for the buyer's owner's title insurance policy. In Miami-Dade and Broward counties, local custom places that cost on the buyer. Always confirm custom with your agent before finalizing your net proceeds estimate, since owner's title insurance on a $500,000 property can run $3,000-$5,000.