Home Services

We've Got a Trusted Pro for That

Owning a home in Florida means a steady list of things to fix, maintain, and upgrade. Skip the guesswork of unvetted contractors. Tell us what you need and we will connect you with a licensed, insured local professional from our trusted partner network, free of charge.

Request a Pro (561) 835-5400

What Do You Need Done?

Browse Home Services

AC & Heating

AC repair, installation & tune-ups

Roofing

Repair, replacement & storm damage

Plumbing

Repairs, water heaters & re-pipes

Pool Service

Cleaning, repair & equipment

Electrical

Wiring, panels, EV chargers & repairs

Pest & Termite

Pest, termite & rodent control

Lawn & Landscaping

Lawn care, landscaping & tree service

House Cleaning

Recurring, deep & move-out cleaning

Handyman

Repairs, honey-do lists & odd jobs

Moving & Storage

Local & long-distance movers

Impact Windows

Hurricane-rated windows & doors

Home Inspection

Buyer, seller & 4-point inspections

Home Insurance

Quotes, coverage & wind-mit savings

Pressure Washing

Driveways, roofs & exteriors

Garage Doors

Repair, openers & new doors

Appliances & Repair

Repair, refurbished & install

How It Works

Help in Three Simple Steps

Tell us what you need

Share a few details about your project or problem. It takes a minute, and there is no cost or obligation.

Get matched with a vetted pro

We connect you with a licensed, insured local professional from our partner network who serves your area.

Get the job done right

Your pro handles the work, and we follow up to make sure you were taken care of. Simple as that.

Vetted & insured

Every partner we refer is licensed for their trade and carries insurance, so you are protected.

Fast connections

For urgent issues like a dead AC or a roof leak, we aim to connect you the same day.

Free to you

Requesting a pro never costs you anything. You pay only the contractor for work you approve.

Backed by your agent

These are the same trusted pros we recommend to our own buyers and sellers across South Florida.

One Trusted Network

Your Home, One Phone Call

Finding a contractor you can trust is one of the most stressful parts of owning a home. You can spend hours reading conflicting reviews, chasing quotes, and waiting on callbacks that never come, and you still cannot be sure the person who shows up is licensed, insured, or fair. Pure Equity Realty built this home services network to take that uncertainty off your plate. We work with local professionals every day to prepare homes for sale and help buyers settle in, and we know which ones do excellent work and stand behind it.

When you request a service, we connect you with a vetted partner for that specific trade, matched to your area and your timeline. There is no cost to you and no obligation. If you need more than one thing handled, you do not have to start the search over for each project. One relationship covers your whole home, from the air conditioning and roof to the pool, the plumbing, and the small repairs that pile up.

Built for Florida homes

Florida is hard on houses. Relentless sun and humidity wear down roofs, fade exteriors, and force air conditioners to run almost year round. Hurricane season raises the stakes on everything from your windows to your trees. The insurance market has made the condition of your roof and the strength of your windows central to whether you can even keep coverage. All of this means the quality of the pro you hire matters more here than almost anywhere else, and a cheap, careless job can cost you far more than it saves.

The partners in our network understand Florida code, Florida weather, and the realities of insuring and maintaining a home in this climate. Whether you are a longtime owner, a snowbird who needs reliable help while away, or a new buyer settling into your first Florida home, we make it simple to get the right professional on the job. Pick a service above, or send us your request below, and we will take it from there.

Request a Pro

Tell Us What You Need

Describe your project or problem and we will match you with a vetted local professional. Free, fast, and no obligation.

Questions

Common Questions

Does it cost anything to request a pro?

No. Requesting a referral through Pure Equity is completely free with no obligation. You pay only the contractor for the work you choose to have done.

Are the professionals licensed and insured?

Yes. We refer only professionals who hold the proper Florida license for their trade and carry insurance, so the work is done to code and you are protected.

How fast will I hear back?

For urgent problems like a failed AC, a roof leak, or a burst pipe, we aim to connect you with a partner the same day. For planned projects and quotes, it is usually within a day or two.

Which areas do you cover?

We serve homeowners across South Florida, including Palm Beach, Broward, Miami-Dade, and the Treasure Coast, with partners statewide for many services. Tell us your location and we will match you accordingly.

Do I have to be a Pure Equity client?

Not at all. Our home services network is open to any South Florida homeowner, whether or not you are buying or selling with us.

Thinking of Selling?

What is your South Florida home worth?

Online estimates miss what makes a home different. Tell us about yours and a licensed listing agent will send you a pricing opinion based on what has actually closed near you in South Florida.

Listing agents and seller representation in South Florida

Thinking about selling in South Florida? The agent you pick shapes two numbers: what your home closes for, and how long it takes. A listing agent, also called a seller's agent, prices the property against what has actually closed nearby. They also prepare and market it, screen the offers that arrive, and negotiate the terms rather than just the price.

Conditions in South Florida sit close to balanced, which rewards sellers who price against real closed sales instead of neighboring asking prices.

South Florida is not one market. Coastal and inland behave differently, and so do new construction and 1970s stock. Condo sellers face an extra layer, because association finances and reserve funding affect what buyers can borrow.

Pure Equity is a licensed Florida brokerage serving all eight of the South Florida counties we cover. Onias Derilus is the broker of record, Florida Real Estate Broker license BK3276618. A broker holds a higher license than an agent working under one. In practice that means the person advising you on price is also the one legally responsible for the file. That matters most when a deal gets complicated.

More on this: what is an exclusive right of sale listing? · selling when you owe more than the house is worth

Realtors and real estate agents serving South Florida

People search for realtors, real estate agents, and real estate brokers more or less interchangeably. For most purposes the job title matters less than licensing and representation. Every licensed agent in Florida works under a broker. That broker carries final responsibility for the transaction.

What separates real estate professionals in South Florida is specificity. Can they answer questions about your street, not just your city? Ask what they have closed nearby and how they arrived at a price. A grounded answer cites particular recent sales. It also explains why those homes compare to yours. Vague reassurance is the warning sign.

More on this: home value after a renovation: what actually adds · how waterfront homes are valued · when and how to price your home

Buyer's agents in South Florida

A buyer's agent represents the purchaser rather than the owner. They identify properties that actually fit and research what comparable homes sold for, not what they asked. They also advise on offer strategy. Finally, they manage inspection and financing deadlines through to closing.

Where buyers have room to negotiate, as they do in South Florida, the leverage is only worth something if you know where it exists and what to ask for. If you are buying and selling at the same time, which is common for people moving within South Florida, sequencing the two is its own skill: contingencies, timing, and what happens if one closing slips all need planning before either home goes on the market.

What representation costs

Real estate commissions are negotiable. No law, multiple listing service, or association sets them. If an agent tells you there is a standard rate, they are misinforming you. What you pay is agreed between you and the brokerage you hire. Get it in writing before the work begins.

Industry rules changed in 2024. Now a buyer and their agent must put compensation in a written buyer agreement before touring homes together. Sellers may still offer to contribute toward the buyer's side. However, that is negotiated rather than assumed. It is worth thinking through with your listing agent before you go live.

More on this: how commission is actually structured · what you actually walk away with · seller concessions, and when to offer them

Buying Instead?

Search South Florida with someone local

We will tell you which listings are worth your time, what comparable homes actually closed for, and how to structure an offer that holds up through inspection and financing.

Frequently asked questions

How do I find a listing agent in South Florida?

Ask any listing agent you interview two questions. Which homes have they closed near South Florida, and how did they arrive at their suggested price? A grounded answer names recent closed sales. It also explains why those homes compare to yours. Optimistic pricing costs sellers more than almost any other decision. Verify the license too. Florida licenses are public and searchable through the state's DBPR portal. Pure Equity is a licensed brokerage serving South Florida. You can reach the broker directly at (561) 835-5400.

What does a seller's agent actually do?

A seller's agent prices the home against comparable closed sales. Before it goes live, they advise on repairs and presentation. Then they handle photography and marketing, and put the home in front of buyers and other agents. When offers arrive, they screen them and negotiate both price and terms. Terms matter as much as the number, because inspection windows, financing contingencies, and closing dates all affect whether an offer reaches the closing table.

How much does a real estate agent cost in South Florida?

Commissions are fully negotiable. No law or real estate board sets them. What you pay is whatever you and your brokerage agree to in writing before work begins. Since the 2024 rule changes, buyers and their agents must agree compensation in a written buyer agreement before touring homes. Any seller contribution toward the buyer's side is negotiated rather than automatic. Ask any agent you interview to put their fee in writing.

What is the difference between a realtor, a real estate agent, and a broker?

A real estate agent holds a state license to represent buyers and sellers. A broker holds a higher-level license and can operate a brokerage. That broker also carries final legal responsibility for the office's transactions. Realtor is a membership term for agents belonging to the National Association of Realtors. For someone buying or selling in South Florida, three practical questions matter. Is the person licensed, who do they represent in your transaction, and what can they actually tell you about your local market?

Do I need an agent to buy a home in South Florida?

You are not legally required to use one, but most buyers in South Florida do. A buyer's agent handles the parts that are easy to get wrong. That means identifying what comparable homes actually closed for, spotting condition or association issues early, and managing inspection and financing deadlines. Even in a slower market, negotiating room is only useful if you know where it exists.

Can one agent help me sell my current home and buy the next one?

Yes. For people moving within South Florida it is often the more practical route, because one person coordinates both timelines. Sequencing is the hard part. Should your purchase be contingent on your sale? How would you cover a gap if the closings do not line up? What happens if one side is delayed? Plan all of that before either home is listed, rather than after an offer arrives.

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