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For Investors
The money in a flip is made on the buy, not the sale. Pure Equity Realty helps South Florida investors find distressed deals, run the numbers before they offer, and move fast when a real opportunity appears.
Run a Deal →The Rule
Never pay over 70 percent of ARV minus rehab
Deal Flow
Distressed, bank-owned, and off-market inventory
Free Tool
Fix & Flip / BRRRR deal calculator
Fix & Flip in South Florida
Flipping looks simple on television and is unforgiving in real life. The investors who profit consistently are not the ones with the best taste in tile, they are the ones who buy right, budget the rehab honestly, and sell before carrying costs eat the margin. In a market like South Florida, where insurance, permitting, and labor all move the math, discipline on the front end is everything.
Pure Equity Realty works with flippers and BRRRR investors across the region. We surface distressed, bank-owned, and off-market properties, help you stress-test a deal before you make an offer, and connect you with the lenders, contractors, and title support that keep a project moving. If the numbers do not work, we will tell you, because the fastest way to lose money is to talk yourself into a bad deal.
The baseline formula for a flip is simple: do not pay more than 70 percent of the after-repair value minus your rehab costs. The after-repair value, or ARV, is what the finished home will realistically sell for based on recent comparable sales, not on hope. Get either number wrong and the whole deal tilts. We help you pull honest comps and pressure-test the ARV, and our Fix & Flip / BRRRR calculator runs the 70 percent rule, profit, and holding costs in seconds so you can screen more deals and offer with confidence.
Profit lives in inventory that most buyers avoid. Foreclosures, bank-owned homes, short sales, auctions, tired rentals, and estate and probate sales are where flip margins hide. Much of it never looks pretty in photos and some never hits the public sites at all. We watch the distressed segment across South Florida and bring you properties where the discount is real, not just cosmetic, and we help you separate a genuine opportunity from a money pit before you commit.
The rehab budget is where optimism goes to die. Get firm contractor bids rather than guesses, pad for the surprises that always appear once walls open, and remember that Florida permitting and inspections take time and that older homes can hide roof, electrical, and moisture issues. Every month you hold the property, taxes, insurance, interest, and utilities keep running, so a realistic timeline is part of the budget, not an afterthought.
Most flips are funded with hard money or private capital rather than a conventional mortgage, priced for speed and short terms. If your plan is to keep the property instead of selling, the BRRRR strategy (buy, rehab, rent, refinance, repeat) changes the math, because what matters is whether the appraised value lets you pull most of your capital back out on the refinance. Our calculator models both paths, and we help you line up financing that fits the strategy you are actually running.
Related Resources
Deal Flow
Tell us your target areas and budget and we will send distressed and off-market properties that fit your buy box.
Questions
It is the baseline screen most flippers use: never pay more than 70 percent of the after-repair value minus your estimated rehab costs. The idea is to bake in a margin that survives surprises, holding costs, and selling expenses. It is a starting filter, not a guarantee, and experienced investors bend it in strong markets or for light rehabs. Our Fix & Flip / BRRRR calculator applies it to any property in seconds.
The margin usually lives in distressed inventory: foreclosures, bank-owned homes, short sales, auctions, and estate or probate sales, plus off-market properties that never reach the public sites. We track the distressed segment across the region and bring you properties where the discount is genuine. Just as important, we help you avoid the deals where the low price reflects problems that will erase your profit.
Less than the full purchase price, because most flips use hard money or private lending that covers a large share of the purchase and often part of the rehab. You still need cash for the down payment, points, carrying costs, and a reserve for overruns. The exact figure depends on the deal size and your lender, and we help you model it before you commit so you are not caught short mid-project.
BRRRR stands for buy, rehab, rent, refinance, repeat. Instead of selling the finished home, you rent it and refinance based on the new appraised value, ideally pulling most of your invested capital back out to fund the next deal. It builds a rental portfolio rather than one-time profits. The key number is the refinance appraisal, and our calculator models whether a BRRRR deal lets you recover your capital.
Most structural, electrical, plumbing, roofing, and HVAC work requires permits and inspections, and skipping them can stall or kill a sale when the buyer's inspector or lender catches unpermitted work. Timelines vary by county and city. We factor permitting into the rehab schedule and connect you with licensed contractors who pull the right permits, so the finished home sells cleanly.