For Rental Owners
Property Management
A rental only builds wealth when it is priced right, filled with a qualified tenant, and managed without drama. Pure Equity helps South Florida owners lease, screen, and manage their properties so ownership stays profitable and hands-off.
Get a Rent Analysis →Tenant Placement
Marketing, showings, screening, and lease-up
Right Rent
Data-driven pricing from live market rents
Local Rules
HOA approvals and Florida lease compliance
Property Management in South Florida
Managing a rental property in South Florida
Owning a rental in South Florida can be a reliable source of income, or a steady source of headaches, and the difference usually comes down to pricing, tenant quality, and how the day-to-day is handled. Set the rent wrong and you either leave money on the table or sit vacant. Place the wrong tenant and one bad year can wipe out several good ones. The details of screening, HOA approval, and Florida lease law are where owners get caught.
Pure Equity helps rental owners across Palm Beach, Broward, Miami-Dade, and the Treasure Coast get it right. We price your property against live market rents, market it, screen applicants thoroughly, handle the lease and HOA approval process, and support you through the ownership that follows. Whether you own one condo or a small portfolio, the goal is a well-run rental that produces income without consuming your time.
Pricing your rental correctly
The single biggest lever on your return is the rent itself. Overprice and the unit sits empty, and every vacant month is a permanent loss. Underprice and you give away income for the length of the lease. We price your property against what comparable homes are actually leasing for right now, not what a portal estimates, factoring in condition, amenities, and season, so it fills quickly at the strongest number the market will support.
Finding and screening a qualified tenant
A great tenant pays on time, keeps the home in good shape, and stays a while. Getting one takes real marketing, responsive showings, and disciplined screening: income and employment verification, credit and background checks, and rental history, all handled within fair-housing rules. We run the full placement process and present you with qualified applicants, because the tenant you approve matters far more than any other decision you will make as a landlord.
HOA approval and Florida lease compliance
Much of South Florida's rental stock sits in condo and HOA communities that require board approval, application fees, and sometimes interviews before a tenant can move in, and these timelines can be slow. On top of that, Florida has specific rules for leases, deposits, and notices. We manage the HOA approval process and use compliant leases so your rental starts on solid legal footing and avoids the disputes that come from cutting corners.
Ongoing management and turnover
The work does not stop at move-in. Rent collection, maintenance requests, renewals, inspections, and eventually turnover all need handling, and how quickly you respond affects both your tenant's experience and your bottom line. We provide the ongoing support to keep the property running smoothly and coordinate trusted vendors when something breaks, so a repair call does not become your problem at midnight. When it is time to sell, we already know your property inside and out.
Security deposits, and the deadline that forfeits your claim
Florida sets out exactly how a security deposit must be held and returned, and the timing is unforgiving to landlords who improvise. The deposit is generally held in a separate account for the benefit of the tenant. If you do not intend to claim against it, you return it within 15 days of the tenancy ending. If you do intend to claim, you must send the tenant written notice of your intention and the reason within 30 days of termination, by certified mail to their last known address or by email. The tenant then has 15 days to object in writing. The part that catches people is the consequence: a landlord who misses that 30 day notice forfeits the right to claim against the deposit at all, and is left suing for damages after returning the money.
Access, repairs and what the law expects of a landlord
A tenancy is a set of obligations running in both directions, and the ones people forget are the landlord's. You are generally responsible for keeping the property in the condition Florida law requires and for maintaining the systems that make it habitable. You also cannot simply turn up: entry is governed by notice requirements and permitted purposes, and repeatedly entering without proper notice creates a problem you do not want. None of this is onerous when it is systematized, which is most of what professional management actually is. What creates disputes is an owner handling a first tenancy from instinct and discovering the rules during a disagreement.
Insuring a rental is not the same as insuring a home
The policy that covered your house while you lived in it is generally not the policy you need once tenants move in. Landlord coverage is written differently, it typically costs more, and it covers your building and your liability rather than a tenant's belongings. Tell your insurer the property is tenanted rather than hoping the question does not arise, because a claim on a policy that assumed owner occupancy is exactly the wrong moment to discover the mismatch. Requiring tenants to carry renters insurance is also worth doing, and it is inexpensive for them. If the property is in an association, confirm what the master policy covers and where yours has to begin.
Related Resources
Primary sources: Florida Statutes 83.49, security deposits. Program rules and eligibility change, so confirm current requirements directly.
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Questions
Property management: frequently asked questions
How do you decide what my rental should rent for?
We price it against what comparable properties are actually leasing for in your immediate area right now, adjusted for condition, size, amenities, and the season. Portal estimates are a rough starting point at best. Getting the number right is the most important decision in the whole process, because an overpriced unit sits vacant and a vacant month is income you never recover, while an underpriced one gives away money for the full lease term.
How do you screen tenants?
We market the property, handle showings, and put every applicant through a consistent screening process: income and employment verification, credit and background checks, and rental history, all within fair-housing rules. We present you with qualified applicants and the supporting information so you can approve with confidence. The quality of the tenant you place has more impact on your returns than almost anything else.
Do you handle HOA and condo association approvals?
Yes. A large share of South Florida rentals are in communities that require board approval, application fees, and sometimes an interview before a tenant can move in, and those timelines can be slow. We manage that approval process end to end and build it into the leasing timeline so it does not derail a good tenant or delay your income.
What does ongoing management include?
It covers the work after move-in: rent collection, maintenance coordination, lease renewals, periodic inspections, and handling turnover between tenants. We stay responsive to your tenant and coordinate trusted vendors when repairs come up, so day-to-day issues do not land on you. The aim is income that shows up reliably without the property becoming a second job.
I own just one property. Can you still help?
Absolutely. Whether you have a single condo you are renting out or a small portfolio, the fundamentals are the same: price it right, place a qualified tenant, keep it compliant, and manage it well. We work with individual owners all the time, including people who inherited a home or moved and decided to rent rather than sell. When you eventually want to sell, we already know the property.
How long does a Florida landlord have to return a security deposit?
If you are not claiming against it, within 15 days of the tenancy ending. If you are claiming, you must give the tenant written notice of your intention and the reason within 30 days of termination, sent by certified mail to their last known address or by email, and the tenant then has 15 days to object in writing. Missing that 30 day notice forfeits your right to claim against the deposit.
Do I need a license to manage rental property in Florida?
It depends on what you are doing and for whom. Managing your own property is different from managing property for other owners in exchange for compensation, which involves activity Florida regulates. If you are considering managing for others, check the requirements with the state before you begin rather than after, and if you are hiring someone, confirm they are properly licensed.
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