Why CityPlace Changed Its Name (And What It's Called Now)

If you've searched for "The Square West Palm Beach" or "Rosemary Square" and ended up confused, you're not alone. Downtown West Palm Beach's most famous address has cycled through four names in 26 years. As of May 1, 2024, it's officially CityPlace again, the name most locals never stopped using anyway. Here's the full story, plus what's happening there now that makes it a genuinely exciting real estate market.

The short version

• 1. CityPlace (opened October 27, 2000)
• 2. Rosemary Square (renamed April 8, 2019)
• 3. The Square (simplified ~2021)
• 4. CityPlace (reverted May 1, 2024; people cheered)

Why CityPlace was renamed in the first place

In April 2019, Related Companies, the New York-based developer behind the project, announced a $550 million investment to transform what had become a traditional retail center into a true mixed-use urban neighborhood. They renamed it Rosemary Square, after the South Rosemary Avenue address, and described a vision of connecting it more organically to the surrounding streets and community. The name "CityPlace" they said, felt like a mall brand. "Rosemary Square" was meant to evoke a European town square.

A few years later it was simplified further to just "The Square." And then, in May 2024, the development quietly put CityPlace back on the marquee. The management's official statement: "We are extremely excited to reintroduce CityPlace. The name reflects who we are as a brand." A typical social media comment: "Let's be honest, we never stopped calling it that."

What CityPlace is today

CityPlace is a 600,000 sq ft development at 700 South Rosemary Avenue spanning 60-plus restaurants and stores, 600 private residences, the Hilton West Palm Beach hotel, and the restored 1926 Harriet Himmel Theater (a Spanish Colonial Revival Methodist church that serves as the development's cultural anchor). Walkable to the Kravis Center for the Performing Arts and five minutes from the Flagler Drive waterfront promenade, it functions as downtown WPB's town square in the truest sense.

Current notable tenants: Equinox (the first in Palm Beach County), Crate and Barrel, West Elm, Alo, Perigold, Cheesecake Factory, LA Fitness, and Publix. The AMC theater was demolished in 2023 to make way for what comes next.

What's coming: the biggest development boom in WPB history

This is where the story gets genuinely big. Related Ross (Stephen Ross's South Florida venture) is building two office towers directly adjacent to CityPlace that will fundamentally change the downtown skyline:

• 10 CityPlace: 25 stories, 480,000 sq ft of Class-A office space. Anchor tenant: ServiceNow, opening an AI Innovation Hub. Broke ground March 2025; targeted for 2027 completion.
• 15 CityPlace: 26 stories, ~500,000 sq ft. Anchor tenants: Cleveland Clinic (125,000 sq ft) and BDO. Also targeted 2027.

To finance these two towers, Related Ross secured a $772 million construction loan in December 2025: the largest construction financing in Florida history. The lenders were Ares Management, HPS/BlackRock, and Monarch Alternative Capital.

Why does this matter for real estate? The "Wall Street South" story is now anchoring in downtown WPB. Goldman Sachs, BlackRock, JPMorgan, and Elliott Management already have offices at 360 Rosemary, just steps from CityPlace. ServiceNow and Cleveland Clinic are the next wave. More white-collar workers equals more residential demand.

The downtown WPB condo market

If you want to live within walking distance of all of this, the residential pipeline is enormous. A partial list of what's under construction or recently delivered:

• South Flagler House: 28-story, 108-unit ultra-luxury tower at 1355 S. Flagler Drive; Robert A.M. Stern Architects; prices from $5.5 million to $72.5 million. Topped out November 2025, delivery 2027.
• Mr. C Residences: 27 stories, 146 units, 320 Lakeview Ave; delivery 2026–2027.
• Olara, Forté on Flagler, Alba Palm Beach: all under construction or in lease-up along the Flagler Drive waterfront corridor.

Broader downtown WPB median prices were reported at roughly $761,000 as of early 2026. The Flagler Drive waterfront tier starts around $1.5 million for two-bedroom units and reaches $4 million-plus. The ultra-luxury tier (South Flagler House) starts at $5.5 million.

Looking for a downtown West Palm Beach condo? Pure Equity Realty covers Palm Beach County from the waterfront to the western communities. Explore Palm Beach County, condos, or speak with an agent about what's available near CityPlace.

Frequently asked questions

Is it still called Rosemary Square?

No. As of May 1, 2024, it is officially CityPlace again. The address on South Rosemary Avenue remains, which is why "Rosemary Square" still appears in some search results and mapping apps.

What is CityPlace West Palm Beach?

A 600,000 sq ft open-air mixed-use development in downtown West Palm Beach with 60-plus shops and restaurants, 600 residences, a hotel, and a performing arts theater. It is walkable to the Kravis Center and the Flagler Drive waterfront.

What movies were at The Square West Palm Beach?

The AMC Parisian 20 and IMAX was located at CityPlace from the development's opening in 2000 until May 2023. The building was demolished in September 2023 to make way for the 10 CityPlace office tower.

Sources

• CBS12 · Florida YIMBY · Wikipedia

Published June 21, 2026. Based on publicly reported information. Development timelines are subject to change.