Why CityPlace Changed Its Name (And What It's Called Now)

If you've searched for "the square west palm beach" or "Rosemary Square" and come away confused, you're in good company. Downtown West Palm Beach's best-known address has gone through four names in 26 years. As of May 1, 2024, it is officially CityPlace again, the name most locals never stopped using. Here is the whole story, plus what is happening there now from a real estate standpoint.

The four names, in order

• 1. CityPlace (opened October 27, 2000)
• 2. Rosemary Square (renamed April 8, 2019)
• 3. The Square (simplified around 2021)
• 4. CityPlace (reverted May 1, 2024)

Why CityPlace was renamed in the first place

In April 2019, Related Companies, the New York developer behind the project, announced a $550 million investment to turn what had become a conventional retail center into a true mixed-use urban neighborhood. They renamed it Rosemary Square, after South Rosemary Avenue, and framed the change as a way to connect the site more naturally to the surrounding streets. Their view: "CityPlace" felt like a mall brand. "Rosemary Square" was meant to call to mind a European town square.

A few years later the name was trimmed to just "The Square." Then in May 2024, management quietly put CityPlace back on the marquee. Official statement: "We are extremely excited to reintroduce CityPlace. The name reflects who we are as a brand." A typical social media reaction: "Let's be honest, we never stopped calling it that."

What CityPlace is today

CityPlace is a 600,000 sq ft development at 700 South Rosemary Avenue. It holds 60-plus restaurants and stores, 600 private residences, the Hilton West Palm Beach hotel, and the restored 1926 Harriet Himmel Theater, a Spanish Colonial Revival Methodist church that now anchors the development culturally. It is walkable to the Kravis Center for the Performing Arts and sits five minutes from the Flagler Drive waterfront promenade.

Current notable tenants include Equinox (the first location in Palm Beach County), Crate and Barrel, West Elm, Alo, Perigold, Cheesecake Factory, LA Fitness, and Publix. The AMC theater was demolished in 2023 to clear the site for what comes next.

What's coming: the biggest development push in WPB history

Related Ross, Stephen Ross's South Florida venture, is building two office towers directly adjacent to CityPlace that will reshape the downtown skyline:

• 10 CityPlace: 25 stories, 480,000 sq ft of Class-A office space. Anchor tenant: ServiceNow, opening an AI Innovation Hub. Broke ground March 2025, targeted for 2027 completion.
• 15 CityPlace: 26 stories, roughly 500,000 sq ft. Anchor tenants: Cleveland Clinic (125,000 sq ft) and BDO. Also targeted for 2027.

To finance the two towers, Related Ross secured a $772 million construction loan in December 2025, the largest construction financing in Florida history. The lenders were Ares Management, HPS/BlackRock, and Monarch Alternative Capital.

The "Wall Street South" story is now anchoring in downtown WPB. Goldman Sachs, BlackRock, JPMorgan, and Elliott Management already have offices at 360 Rosemary, just steps from CityPlace. ServiceNow and Cleveland Clinic are the next wave. More white-collar employment close to CityPlace means more residential demand for walkable units.

The downtown WPB condo market

The residential pipeline for walkable distance to CityPlace is large. A partial list of what is under construction or recently delivered:

• South Flagler House: 28-story, 108-unit ultra-luxury tower at 1355 S. Flagler Drive, designed by Robert A.M. Stern Architects. Prices run from $5.5 million to $72.5 million. Topped out November 2025, delivery targeted for 2027.
• Mr. C Residences: 27 stories, 146 units at 320 Lakeview Ave. Delivery expected 2026 to 2027.
• Olara, Forte on Flagler, Alba Palm Beach: all under construction or in lease-up along the Flagler Drive waterfront corridor.

Broader downtown WPB median prices were reported at roughly $761,000 as of early 2026. The Flagler Drive waterfront tier starts around $1.5 million for two-bedroom units and climbs past $4 million. South Flagler House starts at $5.5 million.

Looking for a downtown West Palm Beach condo? Pure Equity covers Palm Beach County from the waterfront to the western communities. Explore Palm Beach County, condos, or speak with an agent about what's available near CityPlace.

Frequently asked questions

Is it still called Rosemary Square?

No. As of May 1, 2024, it is officially CityPlace again. The address on South Rosemary Avenue remains the same, which is why "Rosemary Square" still appears in some search results and mapping apps.

What is CityPlace West Palm Beach?

A 600,000 sq ft open-air mixed-use development in downtown West Palm Beach with 60-plus shops and restaurants, 600 residences, a hotel, and a performing arts theater. It is walkable to the Kravis Center and the Flagler Drive waterfront.

What movies were at The Square West Palm Beach?

The AMC Parisian 20 and IMAX operated at CityPlace from the development's opening in 2000 until May 2023. The building was demolished in September 2023 to make way for the 10 CityPlace office tower.

What it means as a place to live

Most coverage treats this as a shopping and dining destination. For anyone considering the area it is really a housing decision, and that is a different set of questions.

Living in or beside a mixed use district means walking to restaurants, shops and the cultural venues, and it means a condominium rather than a house. West Palm Beach as a whole runs a median near $315,000 at roughly $246 per square foot, with about 1,991 active listings and an average around 106 days on market. Downtown buildings vary considerably around that figure depending on age, amenities and view.

The questions that matter in a downtown building

• The reserve study and funding plan. Florida now requires qualifying buildings to commission structural integrity reserve studies and to fund reserves rather than waive them. This is the single biggest predictor of where your fee is going.
• Three years of fee history. The direction matters more than the current number.
• What the fee includes. In some downtown buildings it covers water, insurance and amenities that would otherwise be separate bills, which changes the comparison against a house.
• Rental restrictions. Minimum lease terms and caps on the proportion of leased units shape who can buy from you later, and some lenders limit lending in heavily rented buildings.
• Parking. Whether a space is deeded, assigned or rented, and what a second space costs, which is a real constraint in a dense district.

Noise is the honest trade

An address in the middle of the entertainment district is lively, and lively has a sound. Units facing an interior courtyard or a quieter street behave very differently from those directly above a restaurant terrace.

The practical step costs nothing. Visit the specific unit on a Friday or Saturday evening rather than a weekday afternoon, and stand on the balcony with the doors open. Buyers who skip that test are the ones who list again within two years.

Development changes the view you paid for

Downtown West Palm Beach has substantial development activity, which cuts both ways for a buyer.

New investment generally supports values and brings amenities. It also means a view can be built out, and construction next door is disruptive for as long as it runs. Before paying a premium for an outlook, check what is approved or proposed on the adjacent parcels through the city's planning records. A water or skyline view protected by a park or a waterway is a different asset from one protected only by a vacant lot.

Who this actually suits

It works well for people who will genuinely use the location several times a week: professionals wanting a short commute, downsizers who want to stop driving to dinner, and anyone using the rail connections regularly.

It works less well for families needing space and a garden, for anyone sensitive to evening noise, and for buyers who want to control their own maintenance decisions rather than living under an association. Those are not defects in the district, they are simply what a dense mixed use address is and is not.

If you own here and are selling

Condominium buyers ask about fees, reserves and rental rules before they ask about the kitchen, so have that package ready. A current reserve study, the funding plan, three years of fee history and confirmation of any pending assessment answer the questions that otherwise stall a sale for weeks.

At about 106 days average across the city, a correctly priced and well documented unit does not sit indefinitely. An undocumented one does, because uncertainty gets priced as risk.

More common questions

Is a downtown condominium a good investment here?

It depends far more on the specific building's finances than on the district. Two buildings on the same street can have very different fee trajectories.

Do I still need a car?

For daily life in the core, less than elsewhere in South Florida. For anything outside the downtown, yes, and parking cost belongs in your monthly budget.

Can you compare buildings for me?

Yes, and the comparison worth having is fees, reserves and closed sales rather than lobby finishes.

Sources

• CBS12 · Florida YIMBY · Wikipedia

Published June 21, 2026. Based on publicly reported information. Development timelines are subject to change.