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Why CityPlace Changed Its Name (And What It's Called Now)
June 21, 2026 · 7 min read · By Pure Equity Realty
Downtown West Palm Beach's landmark development went from CityPlace to Rosemary Square to The Square and back to CityPlace. Here's why, and what's coming next.
If you've searched for "the square west palm beach" or "Rosemary Square" and come away confused, you're in good company. Downtown West Palm Beach's best-known address has gone through four names in 26 years. As of May 1, 2024, it is officially CityPlace again, the name most locals never stopped using. Here is the whole story, plus what is happening there now from a real estate standpoint.
The four names, in order
- 1. CityPlace (opened October 27, 2000)
- 2. Rosemary Square (renamed April 8, 2019)
- 3. The Square (simplified around 2021)
- 4. CityPlace (reverted May 1, 2024)
Why CityPlace was renamed in the first place
In April 2019, Related Companies, the New York developer behind the project, announced a $550 million investment to turn what had become a conventional retail center into a true mixed-use urban neighborhood. They renamed it Rosemary Square, after South Rosemary Avenue, and framed the change as a way to connect the site more naturally to the surrounding streets. Their view: "CityPlace" felt like a mall brand. "Rosemary Square" was meant to call to mind a European town square.
A few years later the name was trimmed to just "The Square." Then in May 2024, management quietly put CityPlace back on the marquee. Official statement: "We are extremely excited to reintroduce CityPlace. The name reflects who we are as a brand." A typical social media reaction: "Let's be honest, we never stopped calling it that."
What CityPlace is today
CityPlace is a 600,000 sq ft development at 700 South Rosemary Avenue. It holds 60-plus restaurants and stores, 600 private residences, the Hilton West Palm Beach hotel, and the restored 1926 Harriet Himmel Theater, a Spanish Colonial Revival Methodist church that now anchors the development culturally. It is walkable to the Kravis Center for the Performing Arts and sits five minutes from the Flagler Drive waterfront promenade.
Current notable tenants include Equinox (the first location in Palm Beach County), Crate and Barrel, West Elm, Alo, Perigold, Cheesecake Factory, LA Fitness, and Publix. The AMC theater was demolished in 2023 to clear the site for what comes next.
What's coming: the biggest development push in WPB history
Related Ross, Stephen Ross's South Florida venture, is building two office towers directly adjacent to CityPlace that will reshape the downtown skyline:
- 10 CityPlace: 25 stories, 480,000 sq ft of Class-A office space. Anchor tenant: ServiceNow, opening an AI Innovation Hub. Broke ground March 2025, targeted for 2027 completion.
- 15 CityPlace: 26 stories, roughly 500,000 sq ft. Anchor tenants: Cleveland Clinic (125,000 sq ft) and BDO. Also targeted for 2027.
To finance the two towers, Related Ross secured a $772 million construction loan in December 2025, the largest construction financing in Florida history. The lenders were Ares Management, HPS/BlackRock, and Monarch Alternative Capital.
The "Wall Street South" story is now anchoring in downtown WPB. Goldman Sachs, BlackRock, JPMorgan, and Elliott Management already have offices at 360 Rosemary, just steps from CityPlace. ServiceNow and Cleveland Clinic are the next wave. More white-collar employment close to CityPlace means more residential demand for walkable units.
The downtown WPB condo market
The residential pipeline for walkable distance to CityPlace is large. A partial list of what is under construction or recently delivered:
- South Flagler House: 28-story, 108-unit ultra-luxury tower at 1355 S. Flagler Drive, designed by Robert A.M. Stern Architects. Prices run from $5.5 million to $72.5 million. Topped out November 2025, delivery targeted for 2027.
- Mr. C Residences: 27 stories, 146 units at 320 Lakeview Ave. Delivery expected 2026 to 2027.
- Olara, Forte on Flagler, Alba Palm Beach: all under construction or in lease-up along the Flagler Drive waterfront corridor.
Broader downtown WPB median prices were reported at roughly $761,000 as of early 2026. The Flagler Drive waterfront tier starts around $1.5 million for two-bedroom units and climbs past $4 million. South Flagler House starts at $5.5 million.
Looking for a downtown West Palm Beach condo? Pure Equity Realty covers Palm Beach County from the waterfront to the western communities. Explore Palm Beach County, condos, or speak with an agent about what's available near CityPlace.
Frequently asked questions
Is it still called Rosemary Square?
No. As of May 1, 2024, it is officially CityPlace again. The address on South Rosemary Avenue remains the same, which is why "Rosemary Square" still appears in some search results and mapping apps.
What is CityPlace West Palm Beach?
A 600,000 sq ft open-air mixed-use development in downtown West Palm Beach with 60-plus shops and restaurants, 600 residences, a hotel, and a performing arts theater. It is walkable to the Kravis Center and the Flagler Drive waterfront.
What movies were at The Square West Palm Beach?
The AMC Parisian 20 and IMAX operated at CityPlace from the development's opening in 2000 until May 2023. The building was demolished in September 2023 to make way for the 10 CityPlace office tower.
Sources
Published June 21, 2026. Based on publicly reported information. Development timelines are subject to change.
