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The Journal
The latest Florida real estate news, housing market updates, home buying and selling tips, mortgage advice, and South Florida neighborhood guides from the Pure Equity Realty team.
Page 26 of 31
365 articles
Real Estate InvestmentJune 9, 2026 · 6 min read
The 70 percent rule is the single most important formula in house flipping. It's also the most misunderstood. Here's exactly what it means, how to apply it in South Florida, and when experienced flippers bend it.
Real Estate Investment
Mortgage & RatesJune 9, 2026 · 6 min read
When conventional lenders say no, too many properties, irregular income, unusual property type, portfolio lenders often say yes. Here's what they are, what they cost, and how to find them in South Florida.
Mortgage & Rates
Real Estate CareersJune 9, 2026 · 6 min read
REO listing agents represent banks and lenders selling foreclosed properties. It's a specialized niche with consistent deal flow, here's how to get started in South Florida and what to expect.
Real Estate Careers
Real Estate InvestmentJune 9, 2026 · 8 min read
House flipping in South Florida is a real business, not a TV show. Here's the honest step-by-step guide to becoming a flipper: how to find deals, fund them, renovate them, and sell for a profit.
Real Estate Investment
Real Estate InvestmentJune 9, 2026 · 5 min read
Drive for dollars sounds old-fashioned, but it still works in South Florida's competitive market. Here's how to turn a few hours of neighborhood driving into a consistent off-market deal pipeline.
Real Estate Investment
Real Estate InvestmentJune 9, 2026 · 7 min read
$10,000 a month in passive rental income is a real goal, but how many properties does it actually take in South Florida? The answer depends on your strategy, financing structure, and market. Here's the math.
Real Estate Investment
Real Estate InvestmentJune 9, 2026 · 7 min read
Buying your first rental property is exciting, and full of surprises. Here's the honest story of how first-time South Florida investors get started, the mistakes they make, and what actually works.
Real Estate Investment
Real Estate InvestmentJune 9, 2026 · 7 min read
Owning 100 rental properties is the aspiration of many serious investors, and a reality for a small, disciplined few. Here's what it actually takes: the capital, the systems, the timeline, and the mindset.
Real Estate Investment
Real Estate InvestmentJune 9, 2026 · 6 min read
A cash flow rental property calculator is the most important tool in a rental investor's arsenal. Here's how to use one correctly, what inputs matter most, and what the South Florida numbers actually look like.
Real Estate Investment
Real Estate InvestmentJune 9, 2026 · 6 min read
Real estate wholesaling income ranges from zero to $300,000+ per year depending on volume and market. Here's what South Florida wholesalers actually earn, and what it takes to get there.
Real Estate Investment
Market UpdatesJune 9, 2026 · 6 min read
Conventional wisdom says higher interest rates crash home prices. South Florida's market keeps proving that wrong. Here's what the data actually shows about the interest rates vs house prices relationship, and why this market behaves differently.
Market Updates
Real Estate CareersJune 9, 2026 · 5 min read
Yes, you can be a real estate agent at 18 in Florida, and starting young in South Florida's market is a genuine advantage. Here's the step-by-step path and what young agents need to know to succeed.
Real Estate CareersPage 26 of 31 · 365 articles total
Explore by Topic
The Pure Equity Realty blog covers Florida real estate from every angle: current housing market updates and trends, home buying tips for first-time home buyers, home selling tips and pricing strategy, mortgage advice, and neighborhood insights across South Florida. Whether you are searching for Florida homes for sale, weighing a cash home buyer offer, checking your home value, or comparing luxury homes, waterfront homes, and new construction, our guides break down the process in plain language.
We cover the markets we serve most closely, including Palm Beach County, Broward County, Miami-Dade County, Martin County, St. Lucie County, Highlands County, Okeechobee County, and Indian River County, alongside broader Florida housing market and real estate investing topics.